Aleja LAkroy is a brand for the people. We cater to customers of all shades and all ages. LA and New York are the two fashion and beauty capitals of the US. We want our customers to feel like they live the lavish life of being in a big city without the expensive prices. We are cruelty-free and affordable for everyone. Aleja LAkroy specializes in the first "drugstore brand" mink eyelashes. We are a beauty brand currently but hope to release clothing in the future. Aleja LAkroy products will soon be available at Walmart, Ulta and Target stores.